Apologies for the lack of posts, but when there isn’t much new happening there isn’t much to write about so even with this post I am just going to surmise what I’m doing & thinking but there is nothing new.
Think Visibility was a good break, many thanks to Al for the ticket, good to meet some new & old faces – sorry if I wasn’t overly enthusiastic if I met you on Saturday as Al did keep me out till 6am on the first night Some good talks and I certainly took away a few ideas. What was interesting was listening to the types of sites other people run, amazing diversity in every room & bar.
Domain Leasing: Current income is around £1300 per month from this, the only way for me to really ramp this up is to get a larger inventory but I don’t want a pile of crap so I think it’s a slow burner with the odd addition and still something I’d like to build on. Certainly a nice option to offer someone who can’t afford to outright buy a prime generic.
Geo’s: My collection of geo’s has grown a little and this is where I have invested money & time this year, a few more domains and some new sites on them every few months.
Ullapool.co.uk with only a 1500 population was an existing site already ranking at the top, I have contacted B&B’s & hotels offering a paid listing/advertising, it’s a port and popular area for tourism and breaks away. It now has a yearly income of £1100 from listings and £2k from adsense – the site was bought for £4500 a few months ago.
Ayr.co.uk is the main site in the group as it’s the largest of the small towns around the 50k population mark, it was just a blank domain but has now been built out and ranks in the top 5, happy with it’s progress.
What’s pretty apparent to me now is that with it being off-season the B&B’s are closed down and they have next to no interest in spending money on advertising right now, I think a lot of the geo sites will come into their own next year from February onwards especially if they are visible near the top of Google so that’s really the aim, get the group of domains, build them and get them indexed and get ready for early 2010 when businesses will be spending on advertising.
Other stuff: I have bought a few smaller sites this year, some for myself, some in partnership with a friend, still looking through lists of traffic sites looking for neglected gems of which I am sure there are plenty out there. Every now and again I can spend a day doing detective work for it to end up nowhere chasing my own tail but that’s the thrill of the chase, one such expedition I’ll detail to show how time can pass!
Last week I was doing some product keyword research, check the keyword and found a site at no.1 in Google with a single holding page saying they were no longer taking orders, checked the html and no tracking code or analytics so my gut says they may not realise they own a site getting hundreds of visitors per day.
The domain was a .co.uk , no address in the whois, domain name as registrant.
Archive.org shows their old address & phone number in a contact page which is handy, a bit more digging shows there is a physical shop there with the same phone number but today it’s selling something completely different so I had hoped/presumed a change of direction. I contacted the shop owner but she nothing to do with the old shop or domain I am after. She did manage to give me a name of the old trading company which I had not heard of that used to trade from the shop.
Researching this trading name took me to other sites in the same kind of genre which were still live and finding their contact details I asked if they still owned the domain I was chasing and wanted.
Nope, but he used to, he had sold the site & domain in 2008 but did have the buyers name and mobile phone number which he was happy to pass on to me.
I contacted the buyer who had since resigned as director of the company who bought the domain I am after, but gave me the name of the limited company that he had setup. So I paid £4 at companies house for all the details on this limited company and could see no trading has been done or filed but did get the home address of the existing director of the limited company who owns the domain. I can’t see any trace of this guy online (handy weird surname) so have sent him a snail mail to ask if he would sell the domain.
Will any of this come off? who knows, but it can be fun and when these things do work out you can win big, an excellent tip from Edwin is to take a high ranking site and put it in the Adwords Tool under website content to generate a list of popular keywords to start your research from.