PC Games purchased for £3500

Completed the purchase of PCGames.co.uk yesterday for £3500. No small amount but overall I am very happy with the deal and the purchase, it was done through sedo as the seller for some reason wouldn’t talk directly, still if they want to pay 10% to sedo fair enough. It obviously sits well with PC’s. Gaming is massive, I had looked at videogames as a domain but quite rightly the seller of that wanted £50k – there was a possibility of talking about a joint venture or lease to buy but it was always going to be a very expensive domain that I didn’t own outright.
PC games is a much smaller market than videogames but with that the price comes down a lot as well and as I said it ties in with PCs beautifully. Why pc games? Well for me I view the gaming industry as one (from a consumer level) that won’t suffer as much through the recession and will fare well in the coming months and years. I don’t know the numbers but while Woolworths & MFI go into administration I am pretty sure that Call of Duty 5 still broke records and sold very very well. It’s not that people don’t buy music, games and household goods, it’s just that they don’t go to Woolies anymore to do it.
Games are outselling music for the first time and with broadband uptake at around 60% it offers for the first time a solution to pc piracy that had long since plagued developers, anyone with a machine that’s good enough to play the latest games will have an internet connection and that means the copy of the game could be validated against a central server cutting out the ease of piracy that has hampered the pc gaming industry. Gaming will always be bigger on consoles but the pc market is a big enough to make this a great investment if I can execute it’s development properly, which I’ll get round to as soon as I can complete COD World at War



The credit crunch may be hitting hard but it can have a positive effect in that businesses work harder to secure their dominance of a niche and are open to new ideas.


