How far is too far, how much is not enough and how much is too much?

Google’s webmaster guidelines are meant outline the do’s and dont’s of being a webmaster and how you should conduct your business, but that’s the killer, it is business. There is no room for complacency or half measures in business if you want to come out on top, you can be damn sure your competitors won’t lose sleep over you.

I did a small bit of work for a company last year to help improve traffic and rankings, the site that ranked at the top used all sorts of crap, keyword stuffing, hidden text etc. It had however remained No.1 in Google for over 2 years for a very rich paying keyphrase, not a shining example of webmaster guidelines. That site had also been reported as spam on several occasions with no effect. This blatant abuse drove the client mad and in his own words said

‘if I give you enough money can you destroy them?’

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What are Quick Links?

Quick Links search is dynamically generated content showing related search terms from content tags, keywords are updated automatically from across a network of advertisers to increase relevancy.

Recently I was approached by Media Jump to test and trial a new advertising method, which in itself is nothing unusual as high traffic website owners are often approached with offers to fill advertising space. Most of the time I don’t take much notice but this one looks good and the initial numbers stack up very well.

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