I am something of a stats head and can easily spend hours going over traffic graphs, Adsense screens and referral logs. One of the great things about the web is the shear amount of stats available, you don’t need to employ mystery shoppers or send out surveys to your customers, you can simply install a script and find out more information about your visitors than you’ll ever need.

One thing you need to be cautious of is checking stats for the sake of checking stats. Like most webmasters when I first started out with Adsense I’d be checking income every hour or so to see if there’d been any clicks, a complete waste of time but difficult to resist. As income goes up it does get easier though I still find myself checking at least once per day, especially when approaching milestones.

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Adsense offers a contextual advertising solution to web publishers who can simply copy & paste the code and then get paid for every click on the adverts, over the last few years there has never been an easier way to monetise traffic to our websites.

Let me just make one quick point that generally those adverts are there to take your traffic and sell them a product on another website, it is therefore a good assumption that for a lot of the money publishers make they could be earning more by removing the adsense code and replacing it with good contextual CPA (Cost Per Action) adverts if you have the time, effort and dedication to make it work. For many publishers its fast, easy and convenient to use adsense and it serves it purpose very well.

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I love mini sites!

Definition: A mini site is a small website with a very narrow subject focus and have their own identity often on their own domain name.

Mini sites offer several functions and can be used for PPC Adsense adverts or affiliate sales or product promotion, they tackle one narrow subject with an article and can be a single page or a few pages in size.

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All too often we see complaints about a sudden decrease in adsense and often curse it as one of those things over which we have no control, to be fair I have seen this myself which caused me to do a bit of research on the matter and find a solution.

During January I noticed earnings for a site drop from around $200+ per day head towards $100 which is a large drop and pretty unacceptable so an investigation was needed.

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