This is a write up by Martijn Beijk of the presentation I did at a4uExpo last year. It was originally posted on SearchEngineCowboys but has for various reasons has been lost so Martijn gave me permission to share it here.
At the A4U Expo in the Amsterdam RAI there was a session by Al Carlton, a Selfmade millionaire by just blogging and smart thinking. Al Carlton (Coolest Media Ltd. ,Coolest-Gadgets.com) has started blogging not too long ago – he told us with his lips still a bit dry from the party the night before.
He is convinced you can basically sell anything to people and shows some examples of stormtrooper outfits ( ! ), electronic bikes which were sold for a couple of thousand pounds and ‘the ultimate guide to anal sex for women’ which was doing particularly good.
He describes the approaches he used to generate traffic. Lots of traffic.
Traffic generation (social):
Use social bookmarking websites and convert social traffic from digg, reddit, etc to regular readers and vice versa. Use other blogs and comments. Engange in forums, directories and place articles on news websites. make sure you get those links out there.
Blogs want free content. So write articles for other blogs to increase your own traffic! But be careful. Don’t push yourself to another blog. Be useful to the specific niche/blog/site.
Traffic generation (search):
Al cannot stress enough that you need quality content. Write good articles that people find (trust)worthy and optimize. To Al, SEO is providing information the visitor wants. Simple as that.
Traffic generation (buy/trade):
network with other bloggers, write articles, attend conferences (like A4UExpo! ), use free coupons (for facebook, adwords, MSN, etc!)
and use PPC to convert for short or long term profit
Traffic generation (direct):
Regular readers, bookmarks, RSS subscribers, Email subscribers. Quote:”RSS is for techies. Email is for all other people!”
Now that we have discussed traffic sources, what about our revenue streams?
Use CPM, CPC, affiliate sales, direct sales, paid reviews, or even sell out your blog (partially). But there were some more good tips from Al here; hide adsense from your social readers! They know what adsense looks like and it doesn’t work for them. Another good tip: when younotice an advertiser targeting your website via adsense (content network) – Contact them directly! Cut out Google and get some good deals with the advertiser directly.
· east to implement
· you are paid to lose visitors.
· can deter visitors.
· you are not in control of what is being shown.
You are in total control of how you link, make sure you find a profitable offer and PUSH.
Al warns us about link sales or paid reviews -be very careful. Google is watching and doesn’t like it, so don’t get caught…)
A day has only hot 24 hours and you need to spend at least a few of them in the pub – the message here is that you need to outsource as much as you can. Al himself does some research and comes up with a business plan for a hopefully succesful idea and outsources everything, from design to coding and even content creation (but don’t cut corners and make sure it is unique and of high quality!). Webmaster Tools, Social sites, long tail traffic and related posts are ways to optimise your traffic stream. To get the best revenue available he says you really need to make deals with the merchants and make direct deals. Use different ads on different content and push those appropriate affiliate offers. Target your visitors geographically. Review your old posts and find new ways to monetize them. Another free tip: after a month, remove the date from your articles, it will make your content look fresh.
The million dollar blogging session at the underestimated A4U expo was well worth visiting and had some really good tips and Al sure knew how to make people laugh.
Sort of a guest post by Martijn Beijk.