I noticed a sudden rise in type in traffic on one of my domains last week, it had only just had a minisite put on it and suddenly had 100/150 visitors per day, checking analytics I confirmed these were actual type ins and not organic which just didn’t make sense.
Later that evening all became clear, a television advert was running for a new company that was not entirely dis-similar to my domain, traffic leakage. The problem being that the traffic was totally unrelated to my minisite and changing my content would mean I was trying to wrongly benefit from someone else’s business and trademark which could result in me losing the domain.
I decided to contact the company – just to inform them of the traffic leak and the lack of clarity in their adverts in relation to their domain name. To my surprise they were very excited to suggest I use a referral banner and were happy for me to send traffic on and pay me £2 per lead. Crazy! this company had a poor domain probably reg fee, I have the better clearer generic domain, they spend thousands on a TV advertising campaign which sends 150 visitors per day to me and then they pay £2 per lead for any of their visitors I send on through due to traffic leakage, effectively paying twice for the same traffic.
So I agreed The TV advertising campaign runs for the next 4 weeks after which I’ll get paid. The marketing department really should have seen this coming, my generic domain was caught for free a few months ago so with this stroke of luck I should be well in profit and have a healthy payment in a months time. Just shows how old and new companies still just don’t get it.