Comments on: No.1 in google = 26% CTR

By: Dale

Dale — Mon, 30 Nov 2009 14:24:04 +0000

also the google keyword tool is for ADWORDS not just the number of people searching in the search engine it includes websites that have Asense on them…. so searches within those sites or just pages that are relevant, visitor numbers are counted.

Therefore I think its almost impossible to work out the exact click through rate as google only know what that is!

By: Justin Cook

Justin Cook — Mon, 30 Nov 2009 13:05:09 +0000

Well, that can be true. But it’s also hugely dependent on your ‘ad’ copy. By ad I mean your title and your meta description, because they are what will ultimately convince the searcher to click.

By: Dale

Dale — Mon, 30 Nov 2009 08:29:39 +0000

I think the CTR is completely dependent on the term in question and will have massivley differing results.

By: Ryan

Ryan — Sun, 13 Sep 2009 06:28:59 +0000

Interesting points raised by Amit about the title and description value too since many may or may not simply move on to the 2nd result.

By: Josh

Josh — Sat, 25 Jul 2009 21:44:58 +0000

I have to agree about the description tagging, Cornell university did a study using eye tracking equipment to monitor peoples search behavior and found that on average people spent 7 seconds from search display to click through and of that 7 seconds 43% of it was spent reading description tags. needless to say you don’t always have to be number 1 sometimes 2,3 or even 4 can steal thunder (and sales) from the number 1 result if the description tag is compelling enough to click to.

By: SamG

SamG — Sat, 31 Jan 2009 21:15:40 +0000

Here are some of my stats. All are based on Number 1 positions. Figures are from Google Keyword Tool Approx Avg Search Volume set to “Exact” match with my Googel Analytics Unique Visitors.

40,500 searches gets 2,000 visitors
8,000 searches gets 1,000 visitors
6,600 searches gets 2,000 visitors

By: Doug

Doug — Mon, 26 Jan 2009 19:31:24 +0000

I’m with Amit, Anders and Justin on this one. The CTR has to be highly influenced by the page title as well as the summary description that Google uses on the search results page. If it matches the expectations of the searcher they’ll be highly likely to click. If not….

An interesting thing I just noticed in doing some comparisons in this area is the content that Google chooses to use for a sumamry. I saw one situation where the 1st H3 content was used instead of the first H1 content (possibly because the H1 content was a link?)

By: Mikael

Mikael — Mon, 29 Dec 2008 08:43:12 +0000

Finally I’m able to contribute. I get a 26.3% CTR and it’s in a niche far from IM.

Mikael’s last blog post..Husker du at kommentere på din egen blog?

By: Bingo Live

Bingo Live — Thu, 11 Dec 2008 10:48:14 +0000

Right! Good information for keywords search! Let me try for keyword of high CTR. Thanks.

By: Joe Williams

Joe Williams — Sun, 30 Nov 2008 17:25:27 +0000

Probably worth noting that the AdWords search volume estimates also includes Google search partners, such as AOL.

Although unlikely to make a big difference.

http://adwords.google.com/support/bin/answer.py?hl=en&answer=96696