Google tool gets even better!

Posted by Scott on July 14th, 2008 .

Is it me or is this tool getting even better, to be fair this was possibly already there last week (I didn’t notice), following on from last week when I noticed the keyword tool gave numbers, it was mentioned that some people likes the advertiser competition, well now you can display all the data your going to need with average CPC & advertiser competition.

I just did it this morning for a domain that was caught for me for me by DropSystem.co.uk, recently I pickedup mobilematch.co.uk which is a real nice domain and this morning it was exhibitiondisplays.co.uk, both cost £20 which will change to £30 I think, plus Nom transfer fee of £11.75 per domain. ExhibitionDisplays is a nice keyword domain, so I wanted to check and see if there was a little bit of traffic for the term:

 

There is a drop down menu that you can change to show all columns, now I can see there is a little ‘exact’ search traffic but really high competition and really high average CPC for ‘exhibition displays’  at £6.56 making this a nice little gem, thanks Google!,.. oh and thanks Simon & Dale for catching it ;)

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18 Comments »

Comment by Mikael from Basement Bathroom Subscribed to comments via email
2008-07-14 10:27:35

Scott, are you doing this search for UK or for US?

 
Comment by Scott from Scott
2008-07-14 10:33:31

My results are tailored to the UK.

 
Comment by Truck & Trailer from Truck & Trailer
2008-07-14 11:45:26

It was there already, still this is really a huge improvement, ’cause finally I can try to find some use to my **cough** 900 **cough** domains… :D
Truck & Trailer’s last blog post..Truck Rear Sonar

Comment by Scott from Scott
2008-07-14 12:26:15

I had a feeling it might have been, it’s great data to have on tap for free. 900 domains! that’s a fair few quid in renewals.

 
 
Comment by Joel from Joel Carlson
2008-07-14 13:41:07

Yes I’m digging the new features, although the avg. CPC seems like it behaves similarly to the Max. Bid suggestion feature, which estimates about double what it really needs to.

Joel’s last blog post..Five Common ASP.NET SEO Mistakes

 
Comment by Justin Cook from SEO Toronto Subscribed to comments via email
2008-07-14 16:07:57

I am thrilled with this. I just don’t fully understand why only now they’re deciding to release this data when they so clearly kept it under wraps previously?

 
Comment by Amit Bhawani from Tech Updates Subscribed to comments via email
2008-07-14 16:22:24

Even though google is showing all these stats but they are not really accurate and you can find this if you are a adwords advertiser!

Amit Bhawani’s last blog post..Samsung L83T Digital Camera Review

 
Comment by Steve from Coffee Beans Galore Subscribed to comments via email
2008-07-15 17:18:48

The estimated avg CPC has been in there for a long time. It always seems to be way higher than what I get paid out in adsense but maybe I’ve just been smart priced. I really like having the search volume numbers though; it really helps in finding new niches to build mini-sites.

Comment by Scott from Scott
2008-07-15 17:47:14

I need to open my eyes more, used the tool and never really noticed the extra columns. Average CPC would relate to Adwords advertisers so for a start Google would take their cut and after that as you say your always open to smart pricing depending on how your overall account is performing.

Comment by Ian from Disney World Tickets
2008-07-16 18:12:54

Is the avg cpc for the search network and not the site network? That would explain the discrepancy as well.

(Comments wont nest below this level)
 
 
 
Comment by Lammo from Lammo Subscribed to comments via email
2008-07-15 22:06:14

I hadn’t noticed the average CPC there before - I was too busy poring over the actual number of searches rather than trying to ascertain whether one medium sized green bar was slightly bigger than another medium sized green bar.

Now if only Google would suggest loads more keyphrases containing my target terms (as Overture Tool used to), then I’d be in keyword heaven!

Lammo’s last blog post..A Day in the Life of… Mark Russell

 
Comment by Al from SMM Subscribed to comments via email
2008-07-18 17:23:28

This has helped me loads, just found an unregistered 2 keyword co.uk that should be fairly easy to rank. Only gets a few thousand searches per month but the product pays upto $100 per conversion. I’ll see how it goes but this could be a nice future case study.

 
Comment by Mikael from Basement Bathroom Subscribed to comments via email
2008-07-18 17:31:28

A few thousands on exact match or broad match?

I found one with about 1500 pr. month exact match with a CPC of 5-6 EUR and then there is potential for affiliate commission also.

Yes it is a great tool!

Comment by Al from SMM Subscribed to comments via email
2008-07-18 17:49:18

That was on exact match of the none plural (which was taken), the plural version makes more sense to me but should be easy enough to rank for both I hope.

 
 
Comment by How To Do Anything from How To Do Anything Subscribed to comments via email
2008-07-22 06:53:40

The data is so much different from WordTracker free version. Wordtracker had given me a keyword that had nearly 2000 searches per month. I checked here and it says 500/month.

 
Comment by Mikael from Basement Bathroom Subscribed to comments via email
2008-07-22 07:27:15

Really? I normally see the opposite where Wordtracker (both the free and the paid version) returns far less searches than Google does.

 
Comment by How To Do Anything from How To Do Anything Subscribed to comments via email
2008-07-22 11:57:17

Thata really weird Mikael. I have had more than 1 instance where Wordtracker inflated the results.

 
Comment by John Essex from Loft Conversions Subscribed to comments via email
2008-07-24 13:21:00

This is really useful, I researched some keywords and found a few results that were way different to other methods. Personally the figures I saw from Google seemed more realistic than those I’ve seen from wordtracker. Google by far have the best data source for this, so assuming they are not adjusting the figures in some strange way they should be the most accurate.

 
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