Last year I was approached by fellow entrepreneur Scott Evans to be featured in his new book Success Alert Volume 2 (if buying see the end of the post for a discount code). In the book he interviews 10 Internet entrepreneurs with various different business models, I received a review copy last week and have just finished reading it and it’s a really cool book.

When doing the original interview I was on the phone with John for a couple of hours, we then bounced questions back and forth via email. As interviews go it was the most comprehensive one I’ve done and John tailored the questions to suit my business (reading some of my answers I use a lot of word repetition which is a pet peeve of mine, oops!), he did the same with the other writers and I learnt a lot and got a fair few ideas from them (annual revenues range from $60K to $80 million so there are some pretty serious players featured)

Other entreprenuers and their sites are:

• Name: Al Carlton
  Main Site: Coolest Gadgets
  Business Model: Blogging
  Annual Revenue: > $300K
• Name: CC
  Main Site: Edited to hide but is included in the book
  Business Model: Affiliate reward site
  Annual Revenue: $1 million
• Name: CB
  Main Site: Edited to hide but is included in the book
  Business Model: Digital products and subscription based revenue models
  Annual Revenue: > $400,000
• Name: ED
  Main Site (most popular): Edited to hide but is included in the book
  Business Model: Retail products – designer suites via eBay, won site and Amazon
  Annual Revenue: $1 million
• Name: JB
  Main Site: Edited to hide but is included in the book
  Business Model: Product based, toys
  Annual Revenue: $6 million last year
• Name: MS
  Main Site: Edited to hide but is included in the book
  Business Model: Subscription
  Annual Revenue: $60K
• Name: RD
  Main Site: Edited to hide but is included in the book
  Business Model: Retail/affiliate (UK holiday market)
  Annual Revenue: $80 million
• Name: TJ
  Main Site: Edited to hide but is included in the book
  Business Model: Blog network (130 blogs)
  Annual Revenue: $1.5 million

• Name: BV
  Main Site: Edited to hide but is included in the book
  Business Model: Products, boating
  Annual Revenue: $25 million

As you can see from some of the revenues reported I’ve got a long way to grow

The book is organised by interviewee, with each asked specific questions relevent to how they’ve grown their business and increased revenue. Each interview is 20-30 pages in length, including a good summary of all pertinent parts, in total the book is just over 200 pages. Answers are both thorough and open, finding information on how much revenue different site generate is normally difficult if not impossible to do. So IMO Alert Success is a worthwhile addition to most entrepreneurs reading lists.

I must admit I hate long sales page but they seem standard (and working) practice with books of this nature. The book costs $77 , as I’m featured in the book John has kindly provided a $20 discount code (quote SA2ALC) so our readers can buy Success Alert for $57. If you’ve read it please let us know what you think.

Edit – I’ve been asked to remove URLs and names from this post, which as John is a good guy I’ve done, they are all shown in the book though.