Comments on: Adsense to blend or not to blend

By: Mikael

Mikael — Mon, 08 Sep 2008 10:24:14 +0000

I belive that it is. Googles primary goal is to serve people searching. Given paid ads too prominent a placement will lower peoples perception of the overall quality of Google.

Mikael’s last blog post..Is Seth Godin Telling Us To Steal From Adwords Publishers?

By: Forsaken

Forsaken — Sun, 07 Sep 2008 22:38:30 +0000

Another idea may be to integrate adsense code inside comments. Google’s algorithm is such that it displays relevant ads depending on the proximity of the contents.

Forsaken’s last blog post..Hurricane Ike strikes South East American Region

By: Yaba

Yaba — Wed, 23 Jul 2008 20:05:45 +0000

Google Heatmaps stresses on placing the ad on the left side, then why does Google.com has its sponsored results on the right? I don’t see them following the heatmap. Is it because they value organic results more?

By: Mikael

Mikael — Thu, 03 Jul 2008 14:22:16 +0000

I go for the large box embedded in the text. That works great but the visual might not be that appealing

By: Ian

Ian — Mon, 30 Jun 2008 17:50:54 +0000

It’s got to be top left, blended for me. If your site has blue then all the better.

Ian’s last blog post..Which tickets for Disney World?

By: Philip

Philip — Sat, 28 Jun 2008 15:42:28 +0000

I don’t use adsense, but if i were going to then it would definitely resemble something from this blog. I like the little green boxes. It sticks out, but isn’t overwhelming.

By: Chris

Chris — Sat, 28 Jun 2008 13:42:26 +0000

I wouldn’t know how to do that Justin, I just have a set design for each website that every visitor will see exactly the same. You could have a script built so it reads the referral source and shows different design elements accordingly. I think some ecommerce stores do this on their homepage so dependent on the search term used to land the visitor on their website (from an SE) you see promotions for the products you were searching for which should lead to better conversions.

Chris’s last blog post..On BBC C&W Radio This Morning

By: Justin Cook

Justin Cook — Fri, 27 Jun 2008 13:20:30 +0000

So, how exactly do you implement this ‘rule’ of when to show adsense ads on one site. Like, how do you say, do not show on new posts or for return visits, but show for posts where people have come to the site from a search engine?

By: Denni Pultz Gottfredsen

Denni Pultz Gottfredsen — Thu, 26 Jun 2008 16:53:39 +0000

As you pointout - sometimes it best to blend the ads other times it isn’t.

Denni Pultz Gottfredsen’s last blog post..Håb for unge

By: Chris

Chris — Thu, 26 Jun 2008 13:18:17 +0000

The general rule I use is if the adsense is going to be in a predominant area (dark orange on google heat map) I blend the ads but not so much that they look like part of the navigation bar or something that would take you to another area of my site.

If the adsense is in a less predominant area and needs attention drawing to it then I use standout ads.

I also think it is good to have a mix of standout ads and blended ads as it can also bring a nice balance to your web design.

Chris’s last blog post..On BBC C&W Radio This Morning