Sedo Feautured Listing – save your cash

Posted by Scott on March 10th, 2008 .

SedoAs a test I decided to use Sedo’s featured listing to see whether it helped offers or sales, it’s quite apparent they are not a broker in the sense that they would seek out a buyer for premium domains however they are the only real shop window so worth a test I felt.

I don’t have a great deal of domains for sale, most are for development in one form or another but chose TVs.co.uk which Sedo had previously appraised at £22,000 for this test, 2 weeks ago I paid the €39 for a featured listing.

When you order a Featured Listing for €39 your domain listing will rotate between the Sedo homepage and featured listings page for 30 days. Thirteen randomly selected Featured Listing domains are displayed on the Sedo homepage each hour while the remaining domains are displayed on the Featured Listings page.

Half way through my 30 day listing and the stats are as follows:
893 visits to the sale page
2 bids on the domain

I have to say both bids were for $100, so unless it’s a really crappy domain, which I don’t believe then it would suggest this premium is likely a waste of money, Sedo upgraded the domain to a ‘Top Domain’ which probably accounts for the larger amount of page views on the sale page.

What strikes me is why on earth would people low ball to the extent that they do on Sedo when making offers, I have had it numerous times on domains, offers like $50/$100 on domains clearly worth 4 figures, it’s not like most people using such a specific service as a domain marketplace would be blind to the value of their domains, maybe sending emails to owners but on a domain marketplace? If you can’t make a serious opening offer then your unlikely to get a serious counter bid.

This entry was posted on Monday, March 10th, 2008 and is filed under Case Study, Domains . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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11 Comments »

Comment by Al from Al Subscribed to comments via email
2008-03-10 10:20:40

Hey, what was wrong with my $100 bid :)

Comment by Scott Subscribed to comments via email
2008-03-10 10:21:43

Tightwad ;)

 
 
Comment by Nesa Subscribed to comments via email
2008-03-10 10:29:37

Do you now get the impression you might ahve overpaid for some of your domains?

Comment by Scott Subscribed to comments via email
2008-03-10 10:32:27

Not really Nesa, I bought TVs for £1k and could easily and quickly make a profit on it by brokering the domain myself, this was a test of lazy selling to see whether it worked and hasn’t. Most of my domains are for development so the purchase price will make up a small amount of the overall value.

 
 
Comment by Charles Subscribed to comments via email
2008-03-10 14:09:49

I often throw in a low bid just to get things started and wait for the owner to throw in a counter-offer. I don’t open with $100 unless the domain is worth about $1000. If it was say, a $10,000 domain then I’d probably open around $3,000 and negotiate from there.

Of course, sometimes you get idiot domain sellers. I bid $200 on a domain which is genuinely worth only about $800. The seller made a counter-offer of $1,000,000 and wouldn’t go lower than that. He said that he’d rather keep it than sell it for less than that. That was a waste of his time and mine.

Comment by Scott Subscribed to comments via email
2008-03-10 14:12:44

Your right it’s relative to the possible end value, I bid £3500 and was countered with £7000 last week which was a refreshing change.

 
 
Comment by Ian from Disney World Tickets
2008-03-10 18:21:43

Where else would you suggest for domain selling (except digitalpoint)?

Comment by Johnston Subscribed to comments via email
2008-03-11 03:43:49

You could try sitepoint’s marketplace?

Comment by Scott Subscribed to comments via email
2008-03-11 08:28:29

Yes, if your desperate for a sale then Sitepoint, Namepros, DNForum – if you want the best price then send emails to end users as long as your name is generic and find your own buyer.

(Comments wont nest below this level)
Comment by Josh Subscribed to comments via email
2008-03-12 03:41:38

SitePoint, DNF, NamePros, etc. are all frequented by resellers. Hence you will sell at reseller’s price.

I found domain name buying/selling to be rather risky. I am in a process of reducing my domain portfolio and go with developing route instead….

 
 
 
 
Comment by Mike Subscribed to comments via email
2008-03-19 11:05:17

DomainState is also an established domain name trading forum, or for .uk based domains Acorndomains is pretty good.

 
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