Sedo Feautured Listing – save your cash

SedoAs a test I decided to use Sedo’s featured listing to see whether it helped offers or sales, it’s quite apparent they are not a broker in the sense that they would seek out a buyer for premium domains however they are the only real shop window so worth a test I felt.

I don’t have a great deal of domains for sale, most are for development in one form or another but chose which Sedo had previously appraised at £22,000 for this test, 2 weeks ago I paid the €39 for a featured listing.

When you order a Featured Listing for €39 your domain listing will rotate between the Sedo homepage and featured listings page for 30 days. Thirteen randomly selected Featured Listing domains are displayed on the Sedo homepage each hour while the remaining domains are displayed on the Featured Listings page.

Half way through my 30 day listing and the stats are as follows:
893 visits to the sale page
2 bids on the domain

I have to say both bids were for $100, so unless it’s a really crappy domain, which I don’t believe then it would suggest this premium is likely a waste of money, Sedo upgraded the domain to a ‘Top Domain’ which probably accounts for the larger amount of page views on the sale page.

What strikes me is why on earth would people low ball to the extent that they do on Sedo when making offers, I have had it numerous times on domains, offers like $50/$100 on domains clearly worth 4 figures, it’s not like most people using such a specific service as a domain marketplace would be blind to the value of their domains, maybe sending emails to owners but on a domain marketplace? If you can’t make a serious opening offer then your unlikely to get a serious counter bid.

About Scott Jones

Scott hails from the north east of Scotland and started earning online at the end of 2000 building websites for local businesses during which time he won an award from Lord Alan Sugar for Excellence in Enterprise. After having quite a bit of success with domaining Scott mainly runs educational evergreen websites which generate over 3 million visitors per month but is always on the lookout for a fresh thinking out of the box way to turn a buck. Follow on Twitter.


  1. Hey, what was wrong with my $100 bid 🙂

  2. Do you now get the impression you might ahve overpaid for some of your domains?

    • Not really Nesa, I bought TVs for £1k and could easily and quickly make a profit on it by brokering the domain myself, this was a test of lazy selling to see whether it worked and hasn’t. Most of my domains are for development so the purchase price will make up a small amount of the overall value.

  3. I often throw in a low bid just to get things started and wait for the owner to throw in a counter-offer. I don’t open with $100 unless the domain is worth about $1000. If it was say, a $10,000 domain then I’d probably open around $3,000 and negotiate from there.

    Of course, sometimes you get idiot domain sellers. I bid $200 on a domain which is genuinely worth only about $800. The seller made a counter-offer of $1,000,000 and wouldn’t go lower than that. He said that he’d rather keep it than sell it for less than that. That was a waste of his time and mine.

    • Your right it’s relative to the possible end value, I bid £3500 and was countered with £7000 last week which was a refreshing change.

  4. Where else would you suggest for domain selling (except digitalpoint)?

    • Johnston says:

      You could try sitepoint’s marketplace?

      • Yes, if your desperate for a sale then Sitepoint, Namepros, DNForum – if you want the best price then send emails to end users as long as your name is generic and find your own buyer.

        • SitePoint, DNF, NamePros, etc. are all frequented by resellers. Hence you will sell at reseller’s price.

          I found domain name buying/selling to be rather risky. I am in a process of reducing my domain portfolio and go with developing route instead….

  5. DomainState is also an established domain name trading forum, or for .uk based domains Acorndomains is pretty good.

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