For the past few months I’ve been concentrating my time to make the most out of the silly season, AKA Christmas. At this time of year my gadget blog out performs the rest of my portfolio by some margin, so was the extra effort worth it (and did you win $100), this is how my main site did last month:
Graphs are all well and good but the exciting bit are the figures
*1 – From the inline text adverts comparison.
*2 – With the Chitika income I’ve knocked off 10% to reflect the likely effect of auditing
Amazon.co.uk, Affiliate Future and Affiliate Window
All of these affiliates are UK based, even though I’m based in the UK I tend to target the US market (41% of my readers are in the US) but do write about UK stores when appropriate, I’ll also of earned a bit of commission on all of my Christmas shopping
This is one of those affiliates who don’t use a network for their affiliate program, I don’t normally use individual sites but at one stage I was crazily getting a fair amount of traffic for the daft tattoo sleeves, so I joined the program and automatically convert their links to affiliate ones which for the sake of 10 minutes work was certainly worth it.
I made more from affiliate sales from my own blog ads experiment then I did from blog ads advertisers, so so I reckon some advertisers got a bit of a bargain here.
I only started messing with one product on Click Bank in November, I’ll do a full case study on this in a future post.
This was a steady performer and as my traffic was up in December so was their CPM income. This is an area that I could certainly improve by selling the space privately rather than through the network. My 3 TF ad units combined have a Net CPM of less than a dollar which is absolute crap so I will be remedying this.
This was probably my biggest percentile increase over previous months, I don’t know if it was caused by the Google aquisition or just the silly season, either way I don’t mind
I still like Chitika, their RP units were my best performer but Chitika Lynx was also good.
My two best affiliates with CJ were Think Geek and Hammacher both sell products that I’ll write about anyway and getting paid for them is an obvious bonus. I wrote various gift guides to push sales and learnt a lot about what products sell (guess what I’ll be pushing next year).
I did quite a bit of experimenting with Amazon and they managed to just scrape into second place. During December we sold 2,414 products valued at $158,114.97 taking us to the 8.25% commission tier. The one downside is I sold a lot of electrical products (gadgets so expected) which only pay a commission of 4%, still I’m not complaining.
I took Adsense off my affiliate pages, I pushed affiliates as much as possible but yet again Adsense continues to amaze me making up nearly 50% of the sites income, $30,334.66, thank you Google.
I had my first $1,000 Adsense day in November and they continued right up to just before Christmas and peaked at just under $1,500. I think I can safely say that Adsense works pretty well in my niche, Google still didn’t send me a present mind, though they did send me a card and I’m quite looking forward to the EFT off them at the end of the month .
At the moment I don’t use any PPC or paid marketing, all traffic is organic from search engines, subscribers and natural links from related sites. My expenses are a dedicated server (~$350 per month) and a great team of 4 paid writers who are paid on a per post basis which amounts to under $3,000 per month, though they will be getting a surprise bonus .
On 22nd September 2004 I earned $0.82 from Adsense, after a lot of hard work, ups & downs and earning by learning I’m able to write this post. If you’re just starting out on your online adventure I hope you find this post inspiring, with effort the sky is the limit to what you can earn.
I said I’d give $100 to anybody that could guess the order of my revenue streams. The closest was probably David who got 2 out of the top 3, but there’s no prizes for closest (other than the link I suppose) so the $100 is off to charity.