Has Google shrunk it’s index or cleaned it out?

Anyone else noticing the change in Google today?
The Results 1-10 of about xxxxx has shrunk hugely for all the keywords I keep an eye on.
For example ‘tattoos’ used to bring up around 30-40 million pages

Who loves you baby

After this morning I only see around 5.5 million,


that is quite a drop, also seeing this whether I am signed in or out of Google and not only in Google.co.uk, I am seeing a drop in Google.com as well. Is this a clear out or just a massive adjustment?

About Scott Jones

Scott hails from the north east of Scotland and started earning online at the end of 2000 building websites for local businesses during which time he won an award from Lord Alan Sugar for Excellence in Enterprise. After having quite a bit of success with domaining Scott mainly runs educational evergreen websites which generate over 3 million visitors per month but is always on the lookout for a fresh thinking out of the box way to turn a buck. Follow on Twitter.


  1. I track the phrase “orlando villas”. Down from 2 million to 225,000.

    It was 4 million a few months ago, so this has happened before I think.

  2. Perhaps they’re just dumping more into the supplemental index. (where it belongs…)

  3. Looks like a Google query for “tattoo” returns around 50 million results pages, and a query for “tattoos” returns over 23 mil – at 9:50 a.m. MST on Dec 3rd. Did you check all the datacenters when you noticed the strange fluctuation in pages indexed?

  4. I am not surprised to be honest

    google used to have so much indexed which wasn’t that useful

    however now it hopefully shrinks it to the most useful bits

  5. I see that the numbers are back. Maybe they were tweaking something in the algoritm, and you noticed.

  6. that varies depending whether you’re signed in or not.

  7. It seems like Google is always tweaking it’s listings. One day you’ll see 2,220,000 for a term. And you’ll look the next day and they’ll list half of that. I’ve given up long ago trying to figure them out.

  8. I have been noticing the same for months and the reductions seem to have continued into January 2008. I’ve seen halving for the terms we track but nothing quite as drastic as the figures being reported above.

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