Rubicon Project maximises your income using 300+ ad networks

Rubicon ProjectThe Rubicon Project looks to be a great leap for webmasters to fill and maximise advertising inventory in a more efficient manner.

I highly recommend you check out the 3 minute presentation which explains exactly what they intend to do.

Rubicon can optimise for and serve over 300 ad networks like Adsense, Chitika, Yahoo, Adbrite etc based on demographic, geographic and contextual information and matches each ad impression with the optimal advertiser, continually trying to find the best solution for your impressions. So instead of running adsense here and trying YPN over there you can use the one code and run your advertising inventory through Rubicon and let them do all the hard work.

You can click on any ad network and see their strengths and watch how their smart technology fills your inventory and see how the each ad network is performing.

As this code replaces what is on your website the obvious concerns are whether they have the infrastructure to serve all these ads as they grow, especially if there is a large uptake however I love the concept and if it works anywhere near it’s potential it could raise the bar for webmaster income to a new level.

How would Rubicon make money?
During our beta process, we are not charging anything for our services. We have not settled on our business model yet, but will likely be charging publishers a percentage of the overall revenue. based on the results from the sites we currently have live, even taking out our small cut, we will still be making our publishers a whole lot more money (and they have to do a whole lot less work!).

After applying for BETA there is a standard email that comes out.

We wish we could include everyone in our beta, but have to take some smaller steps towards our big launch to ensure our product is the best it can be. Our goal is to have a wide range of sites in the beta program, ranging from small blogs to the Internet’s largest sites. We’re working out a fair way to select websites for the beta and will be sending out invitations soon. You may even get a call from one of our team members. If you’re selected, we’ll be sending you a “secret” link to get you up and running. In the meantime, we’d like to learn a little more about you and the issues you deal with, so we launched an online forum to help you share your voice and give you access to our team. We want to hear what you have to say!

I have applied and will do an update if I use the program, there seems to be quite a rush for the beta, there is also a forum for news & info.

About Scott Jones

Scott hails from the north east of Scotland and started earning online at the end of 2000 building websites for local businesses during which time he won an award from Lord Alan Sugar for Excellence in Enterprise. After having quite a bit of success with domaining Scott mainly runs educational evergreen websites which generate over 3 million visitors per month but is always on the lookout for a fresh thinking out of the box way to turn a buck. Follow on Twitter.


  1. Seems like a great program.

    I think bidvertiser did something similar to that a while back. But it was limited to two publishers only.

    I too have applied 😀

  2. I would love to see if this can make a difference for me. I have one website that gets over 5,000 visitors per day, but they are of a very specific niche that doesn’t convert well for traditional CPA. Of course, Scott, if you can any ideas for me, I’d be more than happy to express my gratitude…

  3. This looks like a really good solution.

    And it’s really nice (and honest) of them not to charge anything for the service until they figure out how to best monetize it.

  4. I like the sound of this. Hopefully the increase in revenue will more then cover the cost of the service (once they charge). If not then I doubt people would use it as much.

  5. My site was approved

    has anyone heard from them yet?

    • Yes I was approved, they took extra info on CPM and told me to wait until I hear back.

      • I just started using the program after getting approved when you wrote about it. It’s too early to report anything conclusive but the payouts have been very low for the first days. I have been only running one ad zone, so I decided to add another ad zone to see how it does. I was wondering if anyone else has had the same early experience?

  6. I’m JT, the Rubicon Project BETA publisher guy. Thanks for testing us out and helping us make our product better. You can reach me or my team at care at rubiconproject dot com or check out our forums at

    We look forward to hearing your feedback.


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