Make it Easy, Make it Obvious

Posted by Al on November 21st, 2007 .

So far this month I’ve had 15 record days, in terms of both profit and traffic. I’m hoping for this to continue until just before Christmas so as you can imagine I’m a tad on the busy side looking for new things to promote and ways to make the most of the traffic I already have.

This next tip is really really simple, so simple in fact that it’s easily overlooked (well it was by me anyway). At the moment people are in buying mode so make it easy and obvious for them, one thing I did was add the following button to some of my affiliate pages:

buy-now.gif

It’s a hack of one of the buttons found on Amazon (which even my limited graphical skills could do). So far the results look really good with conversions on the pages involved 50 - 100% up (how much of that can be put down to it being a day closer to Christmas I’m not sure).

So it’s a short post today, but if it’s suitable for your site could prove to be a very profitable one.

This entry was posted on Wednesday, November 21st, 2007 and is filed under Money Making Tips . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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19 Comments »

Comment by Michael @ Freshome Subscribed to comments via email
2007-11-21 09:46:35

Can you give us a website example where we can see this actually in practice ?

Thanks !

Comment by Al from SMM Subscribed to comments via email
2007-11-21 11:15:56

Hi Michael, you can see an example of it on this post:
http://www.coolest-gadgets.com/20070904/brian-the-brain/

I’ve just cobbled together a plugin and theme hack so will now be adding it to more pages, it should take a few days to see how effective it is.

Comment by Matthew from Gadget Venue Subscribed to comments via email
2007-11-21 15:44:41

I started going through my most viewed pages over this last week to see if there is a product to match. Any products that can be sold I am adding links to.

Make sure you add a buy now! button to your Badonkadonk Land Cruiser post which is sold through Amazon :D

http://www.coolest-gadgets.com/20070608/badonkadonk-land-cruiser-review/

(Comments wont nest below this level)
Comment by Al from SMM Subscribed to comments via email
2007-11-21 15:57:21

Added now thanks Matthew, now if I sold one of those that would be a very nice bit of commission.

 
 
 
 
Comment by Michael @ Freshome Subscribed to comments via email
2007-11-21 11:26:29

Thanks for showing me the example. This works only with the Amazon posts, or you use it to your all affiliate posts ? Do you think this technique would be for sidebar affliliates products ?

Thanks

Comment by Al from SMM Subscribed to comments via email
2007-11-21 11:39:32

At the moment I’m adding it to all popular and recent affiliate posts (Amazon and others) and there are quite a few at this time of year. I am going to get another Buy It Now button designed as always using one similar to the Amazon one could be misleading.

The aim of it is to get peoples attention and make it obvious that there is a link to buy from so I can see it working fine for sidebar listed products, I’d see give it a go and see what happens.

 
 
Comment by Michael @ Freshome Subscribed to comments via email
2007-11-21 11:43:25

As I know Amazon has low commisions, …or it might be just my oppinon ? How is amazon for your website ?

Comment by Al from SMM Subscribed to comments via email
2007-11-21 12:09:15

You’re right Amazon commissions do start low (4%) but if you sell enough they do increase quite nicely, I’m currently at the 7% tier this month which is comparable to places like Think Geek. Amazon is currently my 3rd highest for affiliate sales after Think Geek and a Click Bank merchant.

The other nice thing about Amazon is they sell so much stuff that you can send a visitor there for one thing and they end up buying a load more.

 
 
Comment by Markus from Markus
2007-11-21 11:48:08

Just a few days back I told my readers to use a link titled “jetzt kaufen” which means “buy now”. I set it up on one of my affiliate-stores and my revenue almost doubled so far.

Comment by Al from SMM Subscribed to comments via email
2007-11-21 12:11:02

Thanks for sharing that Markus, if I get anything like that I’ll be really happy. So far I’ve only been able to compare Think Geek stats but should be able to see yesterdays Amazon stats in a couple of hours.

 
 
Comment by Justin Cook from SEO Toronto Subscribed to comments via email
2007-11-21 13:59:36

Al,
I’d love to get in touch with you. I’ve got a site with some solid traffic (6,000+ uniques per day) that I’d love to be able to leverage for affiliate sales. The only problem is that most of the traffic is from kids/students. Do you think there’s anything I could do?

Thanks

Comment by Al from SMM Subscribed to comments via email
2007-11-21 14:08:34

Depends on the niche but I’d of thought so, do you want to send me the URL via the contact form and I’ll see what I can recommend.

 
 
Comment by Mr. Disgruntled from Disgruntled Workforce
2007-11-21 16:57:34

Nice idea. So simple, yet effective.

 
Comment by Michael @ Freshome Subscribed to comments via email
2007-11-21 17:53:44

Al’ I would like to ask you if you would be interested in a link exchange with my website, you can check it, is very good. I’ve noticed your FAVES section.

Please contact me ..you have my email in this comment form.

 
Comment by Al from SMM Subscribed to comments via email
2007-11-21 18:56:08

I’m still waiting to see what difference it has made to Amazon sales and they’ve had a delay with their reports, bastard.

Please note that Associates Central reports are unexpectedly running late today.

At the current time, we do not have an estimated time for when they will be published. When we know more, we will post an update.

We’re sorry for the inconvenience and are working to resolve this problem as quickly as possible.

The Amazon.com Associates Program

 
2007-11-29 00:03:04

[...] Made Minds had a short but brilliant post last week that I think is Gold for those using Amazon’s affiliate program to make money from [...]

 
2007-12-06 10:00:36

[...] those same lines, ProBlogger recently pointed me towards a post written on Self Made Minds called Make It Easy, Make It Obvious.  The idea behind this is along the same lines as using the power of suggestion.   If you have an [...]

 
2008-01-03 12:20:09

[...] did quite a bit of experimenting with Amazon and they managed to just scrape into second place. During December we sold 2,414 products valued at [...]

 
Comment by gadis Subscribed to comments via email
2008-03-28 02:38:21

wow, i like it :) thanks for sharing

 
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