I’ve just had a record October and am excited as hell about November and December. It’s the time of year where my affiliate income should see a dramatic increase, as people are in holiday buying mode.
In order to maximise this I want people to leave via my affiliate links rather than a PPC ad, so one of the easy ways to do that is to hide the PPC ads when the page is targeting affiliate sales.
Another nice way I’ve found to improve the CTR of my affiliate links is to have part of the text in bold, so if the price is particularly appealing I’d link like “The cool Battling Helicopters are on sale at Amazon for $68.33 the pair” (that doesn’t show up that well in this theme but the amount and word pair are in bold).
I’ve mentioned before how it can pay to monitor stats and then promote affiliate programs on pages that are getting a bit of traffic. This week I noticed one of my pages was getting about 400 visits a day, I checked the page out and the traffic unsurprisingly was coming from the search engines. The topic of the page wasn’t something that I had any suitable affiliate deals for, so a bit of research was needed.
The first was to use Google Analytics to see what keywords people were using to find the page, I then did a quick search on Google with those keywords. Checking the sponsored listings on the right revealed a fair few affiliate programs, one of which on Click Bank looked totally relevant for the page, so a new paragraph of text and a couple of links later it was ready to go. It’s still very early days (~2 days) but so far there have been a couple of sales:
It’s not a vast amount of money but these small amounts add up and considering it took neigh on no work I ain’t complaining.
Anybody else got some interesting seasonal tactics that they’d like to share?