It’s a fickle industry really, one minute you can ride the crest of a wave and then next you hit a wall, well after my domain faux pas I thought I would also share the loss of 80,000 visitors per month as well, I think I should call this sober up September
While it is much more fun to talk about making large amounts, success stories, flipping websites and bumper pay days it would be remiss of me not to disclose setbacks as well, they are just as important and if you deal with them properly they can certainly help you shape your income and business in a better way for the long term.
I mentioned back in April how Everyclick.com a charity based search engine were sending me 1000 visitors per day and in June that was reaching 4000 a day at times, well that train has since been decommissioned! It was mentioned at the time that Everyclick seemed to be buying most of their traffic in through PPC, they certainly generated a lot of it and plenty of it came my way for free.
You can see just by having a quick look at their Alexa graph the rise in June/July and just as startling you can see someone switching off the lights and closing the door in August/September.
Now it is easy to get philosophical and say easy come easy go, but like organic rankings when free traffic comes your way in a sustained manner it is very easy to get used to it, looking back at May-June I was getting around 80,000 visitors per month from Everyclick.
Nice, now compare that to the present day and you can see it hit, it doesn’t matter how many visitors you get per day or how much money you make you are always going to feel something like this:
Ouch, for August and September it flatlined, not much you can do about it. Just like if you do a good job on SEO and get good organic rankings with Google then that free traffic can soon be taken for granted but it is good to consider what would happen if it were not there, as is the case here when the gravy train runs out you really need to make sure you survive.
For me this means diversification, sure I’ll take my half a million + unique visitors from Google every month and I’m very appreciative of it (long may it continue) but it is always dangerous to rely on any of it, Everyclick accounted for around 5% -10% of my traffic at one point and now that has gone. This year and next year I have plans in place that I am implementing as we speak so that I could survive a Google free future if it were to happen as a worst case scenario and still make a full time income online.
I also heard a whisper that someone wants takeover Everyclick, was this always in the deal to buy traffic and put yourself on a pedestal and then look for someone to buy the brand? Interesting, a search engine that gives 50% of it’s revenue to charity would certainly be fashionable so who knows, maybe the train will came back to town but I won’t be sitting at the station waiting for it, onwards and upwards!