Although I like to have a few generic uk domains I am not a serious domainer, I don’t really know what I would peg myself as if I had to, I’d struggle, I like to try different things even though a lot of the time the line between them grows increasingly blurred.
Established domainers now realise why they used to get questions regarding age, history in Google and pagerank and find themselves benefiting more by developing or semi-developing domains to add more income and end user value. Developers realise it good business to use a brandable generic or more genre specific internet address.
Spurred on by Jeremy’s post about datamining his own stats I took an hour or so out this weekend to look through stats for an old furniture website I had that ranked really well in Google.co.uk last year, I had a database of keywords & phrases that visitors had used to find the site and that it therefore ranked for – phrases that people had obviously searched for.
I then took the top 50 traffic terms and checked the whois for .co.uk domains and found 2 keyword terms that were unregistered, pc chairs – PCchairs.co.uk was available and ‘home office desks’ HomeOfficeDesks.co.uk was also unregistered, it just goes to show there is a lot of value in unregistered .co.uk domains in my opinion with profit available. They may not sounds like gold dust to you but I have the advantage of knowing people search for ‘pc chairs’ in fact I have had hundreds of visitors to one of my sites searching for that specific term.
When you pay £6 for a domain you can turn a quick profit, I would expect both of those domains to be worth £100-£300 if I found an end user for them today, in fact before the weekend I would have paid £100 each for them myself.
That was one small sample from my own data so something I’ll do a bit more work on, got to resist buying umpteen of these though but when you do it on the back of hard data it makes more sense, it’s funny when I find a domain unregistered I immediately think ‘if nobody else has registered it, it must be crap! so should I just walk away?’ but by getting over that mindset you realise the UK domain market is still young and has not been mined like the .com’s
I was using real data from real searched terms, the next step after registering them would be to then rank the domains and then they could push their worth to more like £500-£1000.
If you have search data in your own traffic logs maybe take time out to check those terms against available UK domains and you could pick up a few bargains.