Datamine your stats for unregistered UK domains

Data MiningAlthough I like to have a few generic uk domains I am not a serious domainer, I don’t really know what I would peg myself as if I had to, I’d struggle, I like to try different things even though a lot of the time the line between them grows increasingly blurred.

Established domainers now realise why they used to get questions regarding age, history in Google and pagerank and find themselves benefiting more by developing or semi-developing domains to add more income and end user value. Developers realise it good business to use a brandable generic or more genre specific internet address.

Spurred on by Jeremy’s post about datamining his own stats I took an hour or so out this weekend to look through stats for an old furniture website I had that ranked really well in last year, I had a database of keywords & phrases that visitors had used to find the site and that it therefore ranked for – phrases that people had obviously searched for.

I then took the top 50 traffic terms and checked the whois for domains and found 2 keyword terms that were unregistered, pc chairs – was available and ‘home office desks’ was also unregistered, it just goes to show there is a lot of value in unregistered domains in my opinion with profit available. They may not sounds like gold dust to you but I have the advantage of knowing people search for ‘pc chairs’ in fact I have had hundreds of visitors to one of my sites searching for that specific term.

When you pay £6 for a domain you can turn a quick profit, I would expect both of those domains to be worth £100-£300 if I found an end user for them today, in fact before the weekend I would have paid £100 each for them myself.

ProfitThat was one small sample from my own data so something I’ll do a bit more work on, got to resist buying umpteen of these though but when you do it on the back of hard data it makes more sense, it’s funny when I find a domain unregistered I immediately think ‘if nobody else has registered it, it must be crap! so should I just walk away?’ but by getting over that mindset you realise the UK domain market is still young and has not been mined like the .com’s

I was using real data from real searched terms, the next step after registering them would be to then rank the domains and then they could push their worth to more like £500-£1000.

If you have search data in your own traffic logs maybe take time out to check those terms against available UK domains and you could pick up a few bargains.

About Scott Jones

Scott hails from the north east of Scotland and started earning online at the end of 2000 building websites for local businesses during which time he won an award from Lord Alan Sugar for Excellence in Enterprise. After having quite a bit of success with domaining Scott mainly runs educational evergreen websites which generate over 3 million visitors per month but is always on the lookout for a fresh thinking out of the box way to turn a buck. Follow on Twitter.


  1. I have stacks of search traffic logs to search through 🙂 This is an incredible idea Scott. Looks like I have my afternoon planned out now.

  2. A pair of decent domains there….I used to always wonder how people ended up with so many domains, but now realise just how easy it is, I don’t think I buy domains that often but I’ve started to gather quite a collection.

  3. Just one more reason why this is my favorite blog. I once did something similar but I was only looking for mispellings of a domain.

    I like this idea.

  4. Such a simple idea and very effective. Thanks for the prompt Scott!

  5. thanks a lot for such a simple yet useful tip

  6. Great Post 🙂

    I’m just starting to use all the stats i have gathered from my sites to improve them & add content. I had not thought of checking the domains available on the search terms though great idea!

  7. domaining is kinda addiction too, not an easy game every one can play and make a good ROI

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