Having a high feed subscriber count is great from an ego and getting the word out point of view but not so much for your profit line. Feeds are notoriously hard to monetise well, whether that will change with Googles recent acquisition of Feedburner, time will tell. I find the best way to profit from feed subscribers is to get them to the site, which is what this post is about.
Relevant internal linking is both helpful to your readers and will provide an easy route back to the site for your readers to follow. As well as linking to individual posts also link to categories e.g. “I came across this really cool traffic building tips“, this is also a great way to create keyword rich internal links that the search engines love.
An automated way to add relevant links is to install a “Related Posts” plugin, this will create links to related posts at the end of new ones. Most plug-ins only seem to this on the site and not on the feed so you might need to do a bit of manual tweaking.
The majority of feedreaders don’t show embedded scripts, which is a great excuse for a “Can’t see the video, click here” link.
Make you site encourage interaction, feedback via comments or polls again, need a site visit.
Titles, titles and titles
A fair few feed readers and RSS portals (like personalised Google homepage) can be set-up to just display post titles which link back to your site and actual post, so making attention grabbing titles will maximise the chance of getting that extra visitor.
Depending on your post frequency you could do this every day, week or month. It’s useful for your readers as they might of missed an earlier story and it gives your site an extra post with more SEF links for very little effort. I do this on CG with an thumbnail image gallery (plugin for WordPress over here).
Whilst writing this post I wondered about coding a plug-in that would automatically create links based on textual content. So in an admin screen you’d enter phrases and corresponding links and then when any page is rendered it would automatically create those links for you. If anybody is interested in this let me know (via a comment 😉 ) and that will be the push I need to do it.