We’ve not done all that much by way of promotion with Self Made Minds and are instead using a long term strategy of quality content will bring traffic over time. That being said we’ve still tried a few traffic generating ideas when the opportunity presented it self, so in this post I want to share them.
The first two promotion methods we tried cost a bit of cash, the others cost our time.
We paid a pro to write us a press release about the site and distribute it via PR web. The total cost of this was around $200 and a bit of time was spent by Scott sending it manually to various related sites. Traffic on the day was up slightly and we picked up a couple of decent links including one from entrepreneur.com But I don’t think it created anything like the traffic we were hoping for. It’s a difficult one to get exact figures for but the link on entrepreneur.com did bring us 476 visitors.
Paid review on John Chow
We forked out $300 to get a paid review on John Chow, we did approach John direct with an offer of $200 but after John’s polite reply we had to go via the $300 Review Me route.
The review we received was very positive and as it was on a very related site any traffic it sent our way should be well targeted. In total the review on John Chow sent us 1,441 visitors. We were going to go for a review on Shoemoney but as those cost $3,000 a pop it was over the budget for this experiment.
Digital Point forums
We announced Self Made Minds over on the webmaster forums Digital Point, it received a pretty decent response and generated a bit of traffic. Shortly after the launch of SMM I enjoyed my first 5 digit Adsense month (I did it last month as well (just) so that’s 2 in a row ) which I posted about on DP hoping to inspire other people (I know when I first started I enjoyed reading posts like that) as well as promoting this place a bit.
The $10,000 Adsense thread received a lot of attention (~230 replies) and sent a fair new visitors our way (3,122 visitors to be precise) and unlike all the other methods this traffic didn’t consist of just one peak. This was the cheapest promotion strategy we tried, both financially and time wise.
When we wrote the top 100 subscribed feedburner sites we did it with both Digg and link bait (more to follow in a future post on that one) in mind. It took about 10 man hours to research and write and then a similar amount of time to maintain as more and more suggestions came in
The post achieved a front page on Digg and a crazy amount of traffic but more importantly put us on the radar of many of the blogs we mentioned, a number of which also linked back to us (thank you). The Digg traffic alone totalled 8,434 visits but the links and mentions on other blogs in the long run will be a lot more valuable.
The first obvious conclusion is that the most traffic was generated by a bit of hard work rather than paying cold hard cash. I’d also like to share how many of these sources became repeat visitors or readers, the best way I can do that is by means of a poll. So if you’re reading this please let us know how you first found us by voting (if you are reading via a feedreader you’ll need to visit the site to vote). Thank you.