This was the fourth full month of CG and being the Christmas season and following on from the $1000 in November I had high hopes for both revenue and traffic, which wouldn’t be the first time and I’m sure not the last that my expectations exceeded reality.
As you can see on the graph there was a nice spike on December 7th, this was caused by the exceedingly cool game Deflexion and a big thanks to friends I hadn’t met yet over at Gizmodo. I love it when I find a really cool gadget to write about and if you get in early (before the majority of other gadget sites) you can get a fair few natural organic links. The link from Gizmodo sent ~2000 visitors over the space of the month which at that time was loads for CG and it also made me think how much traffic the larger gadget sites must be getting and what possibilities there were.
Other than the search engines the other notable traffic source was Cool Site Of The Day (see November for more on that) who continued to send visitors our way the month after we were featured, the figure for December being 1,302.
The number one source for traffic as you’d probably expect was Google, sending 6,458 visitors. One of the most popular keywords we ranked for was Deflexion, so it just shows the power of links with regards to the big G, I’ve just checked now and we are still on the first page for that term which is surprising but also goes to show how work down well over a year a go will still bring in traffic and revenue.
Overall, apart from the Giz peak I’d say traffic was lower than I was anticipating and seemed to be declining rather than growing which was a worrying sign.
Adense income was pretty comparable to last month, $640.61 (up $10, wow!). Chitika income was, err I don’t know as the Chitika control panel has not let me log in for the last few days but if memory serves was also comparable to the previous month.
The revenue stream that I was hoping for the most improvement in was affiliates. I though as it was Christmas people would be looking for presents, so I skewed my gadget seeking towards gift like gadgets that ideally had an affiliate program. This did seem to work as affiliate income went up to over $150 a relatively vast improvement from Novembers $35.
I could of made a fair bit more out of affiliate sales if I’d found an appropriate stockist for Deflexion before I made the post, unfortunately at the time of posting nobody was selling it though Think Geek did begin stocking it late on in the month so I probably picked up a few sales there.
One of the problems I had with affiliate sales is that other then the merchant I had no idea what had been sold. I later learnt that you can include a pid parameter in most affiliate links which you can use for tracking purposes. I implemented this towards the end of the month so I’d at least be able to fathom out what future sales were and see what products I could concentrate on promoting.
The highlight of the month was definitely the link from Giz but other than that the site just seemed to be ticking over, it was still making a profit (just) but no where near enough to quit the 9-5.
Sorry if this is a some what boring post but that’s history for ya